In recent years, live broadcasts have become an integral part of everyday digital consumption. Whereas streaming services such as Netflix or YouTube used to be the main way to watch content, today more and more viewers are switching to live broadcasts. This is particularly noticeable in Canada, where internet penetration and engagement with digital culture are at a high level. So much so that even at online casino Canada, the most popular games are those where the dealer deals LIVE. But what is the reason for this interest in the live format? Why, with access to a huge library of films and shows, do viewers choose real-time events?
The answer is not limited to one factor. It is a combination of emotions, technology, social mechanisms and, of course, viewers’ changing perception of the value of content. Let’s take a look at what exactly makes live broadcasts so appealing and why they are often preferred over recorded videos, even on giant platforms such as Netflix and YouTube.
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